UNBLINKERED: The quirky biases that get in the way of creative thinking…and how to bust them
Rachel Audigé
When organisations fail to recognise and deal with bias, they may as well innovate with a blindfold. The risk of being 'blinkered' is that they will leave more inventive, inclusive and resourceful ideas on the table.
We will never rid of bias, but UNBLINKERED explores how we can become more effective innovators by making creative thinking a conscious process where we learn to name these biases so that we might be able to tame them.
Take an insightful journey through the world of blinkers ad their unblinkered alternatives that may help you lose - or sometimes even use - the biases at play in your world.
Rachel Audigé is an experienced innovation and marketing facilitator,, trainer and coach whose sweet spot is helping organisations unearth, promote and capture value in unexpected ways.
Product Details
Size: 148mm x 210mm
Page count: 241pgs
When organisations fail to recognise and deal with bias, they may as well innovate with a blindfold. The risk of being 'blinkered' is that they will leave more inventive, inclusive and resourceful ideas on the table.
We will never rid of bias, but UNBLINKERED explores how we can become more effective innovators by making creative thinking a conscious process where we learn to name these biases so that we might be able to tame them.
Take an insightful journey through the world of blinkers ad their unblinkered alternatives that may help you lose - or sometimes even use - the biases at play in your world.
Rachel Audigé is an experienced innovation and marketing facilitator,, trainer and coach whose sweet spot is helping organisations unearth, promote and capture value in unexpected ways.
Product Details
Size: 148mm x 210mm
Page count: 241pgs
Couldn't load pickup availability
Share
UNBLINKERED not only opened my eyes to blindspots that might be getting in the way of great solutions, it also gave me the tools to help me overcome them. It’s both a great book and a valuable resource!
If you reject mediocrity and believe our organisations can do better, read Unblinkered. Rachel Audige shares honest, practical insights that will help you notice and overcome the biases in thinking that hold all leaders back. Her stories and anecdotes from around the world really resonate. I love her focus on the power of constraint to drive innovation in all aspects of business products, services and operating models. And in a world of growing complexity, her advice to “Simplify always” is a rule to live by.
You Also Viewed
UNBLINKERED: The quirky biases that g...