UNBLINKERED: The quirky biases that get in the way of creative thinking…and how to bust them
When organisations fail to recognise and deal with bias, they may as well innovate with a blindfold. The risk of being 'blinkered' is that they will leave more inventive, inclusive and resourceful ideas on the table.
We will never rid of bias, but UNBLINKERED explores how we can become more effective innovators by making creative thinking a conscious process where we learn to name these biases so that we might be able to tame them.
Take an insightful journey through the world of blinkers ad their unblinkered alternatives that may help you lose - or sometimes even use - the biases at play in your world.
Rachel Audigé is an experienced innovation and marketing facilitator,, trainer and coach whose sweet spot is helping organisations unearth, promote and capture value in unexpected ways.