Book of the Month
Purpose or profit? Or purpose and profit?
Today, leading businesses show that purpose drives performance and profit with engaged, inspired and loyal people, customers, investors and suppliers. Together, they achieve lasting social and environmental impact.
As their key competitive advantage, businesses are being known not by what they produce, but what they stand for and for what they mean.
Meanwhile, not-for-profits - with fundraising returns declining, competition for donors and government contracts fierce, and social and environment priorities growing - must re-centre around their belief and purpose if they are to compete effectively, generate adequate resources and make the impact that they were established to achieve.